Global NPI & Brand Strategy Lead

Provide visionary and strategic leadership for global brand development across the Weed Control portfolio, elevating brand excellence by ensuring New Product Introductions (NPIs) are positioned for long-term commercial success. Be a visionary in how the brand and communication develops throughout product lifecycle management. Influence and align cross-functional project and launch teams by embedding brand strategy, customer insights, and market intelligence into critical decision-making, ensuring branding becomes a core driver of business values. Lead the development and execution of high-impact global brand strategies, frameworks, and 360 launch campaigns, strengthening global brand equity and ensuring consistent implementation.

Type of employment: Payroll

Industry: Chemie

Skills: NPI,brand strategy,Marketing

Project start: asap

Project duration: 31.01.2027

Accountabilites

Lead the development and stewardship of global brand strategies across the Weed Control portfolio, ensuring consistent brand equity growth and alignment with long-term commercial objectives.

• Drive the global positioning and value proposition of all NPIs, independently shaping brand direction and ensuring launches deliver measurable market impact.
• Embed brand strategy, customer insights, and market intelligence into cross-functional decision-making by influencing AIM teams, Marketing, Regional and Market teams.
• Guide and challenge regional and market teams to ensure global brand strategies and launch frameworks are consistently localized and executed with excellence.
• Oversee global brand governance, safeguarding adherence to brand frameworks, messaging, and portfolio architecture across all markets.
• Lead, develop and manage annual global brand budget by establishing strategic investment priorities, aligning spend allocation with markets, tracking ROI metrics, and providing quarterly performance updates to global WCo team
• Partner closely with Technical, Regulatory, and R&D teams to translate complex scientific and product information into compelling brand narratives that drive customer engagement.
• Monitor and evaluate brand performance, using global metrics and insights to optimize positioning, strengthen brand equity, and recommend enhancements.
• Champion the elevation of branding as a strategic capability within the organization, fostering cross-functional understanding and improving brand-led decision-making.

Skillsset

• Proven experience in brand management or marketing leadership, preferably within the crop protection, agriculture technology, or chemical industries, with a track record of delivering measurable business impact.
• Demonstrated experience leading global or regional brand strategies and product launches, including New Product Introductions (NPIs), from concept through commercialization.
• Strong familiarity with cross-functional collaboration, working closely with R&D, Technical, Regulatory, Commercial, and Supply Chain teams to integrate brand strategy into business decisions.
• Proven ability to influence senior stakeholders and drive alignment without direct authority, including engagement with executive leadership, regional managers, and external partners.
• Hands-on experience with brand governance, positioning, and messaging frameworks, ensuring global consistency while supporting localized execution.
• Previous roles of relevance include: Global/Regional Brand Manager, Marketing Manager, Portfolio Lead, Product Manager, or equivalent positions in fast-moving, technical B2B industries.
• Desirable: Experience in sustainability-focused product categories, digital marketing in technical sectors, or managing multi-market launch campaigns.

• Strong organizational skills including ability to manage multi-task projects, priorities efforts appropriately between these projects and encourage timely and effective contributions from others.
• Work at times under time pressure to meet deadlines
• Ability to work within a matrix team environment
• Team orientated – actively participate as team member to move team forward
• Customer focused – focus on internal / external business needs
• Innovative – generate innovative solutions, challenge status quo, and push boundaries. Proactive behavior.
• Decisive – draw conclusions and choose timely course of actions
• Communicative – convey information / ideas and encourage communication
• Quick learning ability
• Fluent in English