Social Media Coordinator (H/F)

We are hiring a Social Media Coordinator to join a global healthcare leader on a minimum 12-month contract.Responsibilities: 

- Social Media Management

• Manage and develop the company's social media presence across key platforms (LinkedIn, Instagram, YouTube, X/Twitter, TikTok), ensuring consistency with global brand guidelines and the local regulatory environment
• Coordinate the editorial calendar, ensuring alignment between published content, disease state priorities, corporate communications activities and business KPIs
• Develop and localize social media content adapted to Switzerland's multilingual market, including approval coordination
• Sprinklr scheduling and posting, manage organic and dark post content
• Oversee relationships with social media and creative agencies, ensuring quality, coherence, and timely delivery of content
• Monitor, track and report on social media KPIs; provide regular performance insights and optimization recommendations to internal stakeholders 
• Ensure all social media activities comply with Swiss pharmaceutical advertising regulations (HMG, AWN) and the company's global Ethics and compliance standards
• Collaborate with ASG team to ensure local campaigns align with hub-level strategy and leverage shared assets and best practices
• Identify and propose innovative digital approaches to enhance user experience, including exploration of new technologies and third party partnerships

- Cross functional and agency collaboration

• Collaborate across functions to ensure integrated and compliant execution of all digital activities
• Brief, manage and evaluate external creative and media agencies; ensure timely delivery within budget
• Liaise with international consumer media/social media and Corporate Affairs teams to cascade global strategies locally and constribute Swiss market insights to broader hub initiatives

Profile: 

• University degree in Marketing, Communication, Business Administration, Digital Media or related field
• Minimum 2 years of professionnal experience in social media management, using different platforms in a business context
• Demonstrated experience planning, implementing and optimizing social media and digital campaigns
• Genuine platform fluency : understanding of how organic and paid content work differently on each platform, how algorithms reward content, and what good lookds like for a health or corporate brand
• Fluent in English, German and French (written and spoken)
• Experience in the Swiss or broader European pharmaceutical industry; familiarity with Swiss pharmaceutical regulations (HMG, AWV) is a strong asset
• Knowledge of programmatic advertising, SEO/SEM and paid social strategies
• Familiarity with agile project management methodologies and collaboration tools (MS Teams, SharePoint...)
• Ability to translate complex scientific or medical content into accessible, engaging digital formats