Product Manager, Prop Growth - Breakout

Building the Future of Crypto

Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.

Proof of work

The team

Breakout is a crypto-native proprietary trading platform backed by Kraken. Founded in 2023 by industry veterans, we combine deep liquidity, cutting-edge technology, and world-class risk management to create an unparalleled trading experience. Acquired by Kraken, we now operate two prop trading products — Breakout Prop and Kraken Prop — at the intersection of the world's most trusted crypto exchange and a fast-moving prop firm.

We're a lean, high-conviction team where every hire genuinely shapes the product. Getting traders through the door, getting them funded, and keeping them engaged is what drives the business — and this role owns all of it.

You'll work alongside traders, engineers, designers, and growth marketers who move fast, think rigorously, and hold each other to a high bar. If you want to build a prop trading product that people actually love using — from first click to payout — this is the team.

Reporting directly to the Head of Product, the PM, Prop Growth will own the full trader lifecycle experience across Breakout Prop and Kraken Prop — acquisition, onboarding, engagement, retention, and everything in between.

The opportunity

• Drive the growth and engagement roadmap within your domain — sequencing, requirements, and delivery — in close partnership with the Head of Product

• Own the end-to-end trader lifecycle: from first touch through checkout, onboarding, funded account, and repeat purchase

• Lead the product strategy for trader engagement and retention — competitions, achievements, rewards, in-app notifications, and loyalty programs

• Own mobile product strategy across both Breakout Prop and Kraken Prop — signup flow, payments, push notifications, and in-app engagement

• Partner with design to establish a cohesive Breakout design system — seamless UX from acquisition to trading

• Work with marketing and growth on localization, affiliate programs, and expanding prop into new markets

• Own onboarding improvements — in-terminal education, progressive disclosure, and reducing time-to-first-trade for new users

• Set the bar for what "done" means on growth and UX features — requirements, edge cases, acceptance criteria, and post-ship iteration

Skills you should HODL

• Product depth

  • 3-6+ years in senior product management, with significant experience owning growth, engagement, or consumer UX

  • Track record of moving acquisition, activation, and retention metrics — you know how to find the lever and pull it

  • Experience designing and shipping onboarding flows, checkout experiences, and engagement loops that actually work

  • Strong product instinct for what makes people come back — you think in terms of habits, hooks, and value delivery moments

  • Ability to write detailed, unambiguous product requirements that engineers and designers can act on without constant clarification

  • Experience with mobile product development — you think mobile-first and understand the constraints and opportunities of the channel

  Growth & data fluency

  • Comfortable with funnel analytics — you can slice a cohort, identify a drop-off, and turn it into a prioritized hypothesis

  • Experience running structured experiments and interpreting results without over-indexing on noise

  • Familiarity with lifecycle marketing tools (Braze or equivalent) and how product and marketing intersect in the engagement layer

  • Strong opinions on localization, internationalization, and building for global audiences

  Leadership & craft

  • Senior enough to own a domain with minimal direction — you set the agenda, you don't wait for one

  • Strong written communicator — your PRDs, tickets, and async updates are clear and complete

  • Experience working across design, engineering, and marketing in a fast-moving environment

  • User empathy — you've thought deeply about what it feels like to be a first-time prop trader who doesn't know where to start

  • Crypto-native or deeply curious — you understand the space, the culture, and why prop trading is having its moment

Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis.

Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.

We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.