Manager, SDR | Benelux

Summary

The Manager, Sales Development Representative is responsible for leading a high-performing team of SDRs focused on generating qualified pipeline and supporting revenue growth across a defined segment or product. This role oversees the design and execution of prospecting strategies, ensures consistent lead quality, and drives operational excellence across outbound and inbound motions. It also plays a key role in developing team capabilities, optimizing workflows, and ensuring a strong handoff to downstream commercial teams.

Responsibilities

• Hire, onboard, and develop a high-performing team of SDRs, fostering a culture of accountability, continuous learning, and high engagement.

• Set clear goals and performance expectations aligned to pipeline generation, conversion metrics, and meeting targets.

• Build and implement scalable outbound and/or inbound sales development playbooks, cadences, processes, and best practices.

• Monitor team performance and pipeline health; analyze data to identify trends, challenges, and opportunities for improvement.

• Partner closely with sales, marketing, and operations teams to align messaging, ensure smooth lead handoff, and optimize funnel conversion.

• Drive consistent execution of prospecting activities, ensuring adherence to quality standards and effective communication with potential customers.

• Provide ongoing coaching, feedback, and skill development through regular 1:1s, role plays, call reviews, and team training sessions.

• Identify process improvements to increase SDR efficiency, productivity, and operational scalability.

• Motivate the team through recognition, incentives, and transparent communication of expectations and results.

• Maintain accurate reporting of SDR activity, pipeline creation, and team performance in CRM and engagement tools.

• Support career path development and succession planning for SDRs.

Qualifications

• 3+ years of experience in sales or sales leadership, ideally within SDR, BDR, or pipeline-focused functions.

• Proven success leading or scaling SDR teams in fast-paced, high-growth environments.

• Strong ability to design and implement outbound and/or inbound sales development playbooks, cadences, and prospecting frameworks.

• Demonstrated experience using data and analytics to drive decisions, improve performance, and identify areas of opportunity.

• Excellent coaching, mentoring, and talent development skills.

• Strong communication and interpersonal skills, able to influence across teams and collaborate effectively.

• Highly organized, proactive, and able to operate independently while managing multiple priorities.

• Experience with CRM and sales engagement tools (e.g., Salesforce, Outreach, HubSpot) preferred.

• Ability to motivate and inspire SDRs to consistently meet and exceed performance targets.

• Comfortable working in dynamic environments with evolving processes and priorities.

• Fluent in English + Dutch

Benefits

• Stock grant opportunities dependent on your role, employment status and location
• Additional perks and benefits based on your employment status and country
• The flexibility of remote work, including optional WeWork access