Digital Acquisition Manager

Your Purpose

The Senior Digital Acquisition Manager will be responsible for leading the digital marketing strategy across all MSC Cruises markets, with a focus on driving direct sales through digital advertising levers, setting and achieving KPIs, and developing innovative digital campaigns across multiple channels. The successful candidate will have a proven track record in performance marketing and digital sales development at a positive ROAS, along with strong expertise in digital advertising campaign strategy, paid media planning and implementation, and team leadership. Additionally, the role will involve developing affiliation and partnership programs as part of an integrated digital engagement strategy to broaden reach, drive qualified traffic, and support long-term customer value.

Your Impact

• Develop and maintain strong relationships with MSC stakeholders across various markets, with a deep understanding of their business needs, challenges, and opportunities—while balancing the global objectives set by headquarters.

• Set and achieve KPIs for online sales through digital advertising levers, ensuring the media agency delivers against targets and contractual obligations.

• Lead internal meetings, QBRs, and annual reviews by providing strategic insights and recommendations based on campaign performance, website analytics, market trends, and the competitive landscape.

Your Journey so far

• 7+ years of experience in a similar role.
• Hands-on experience with analytics and ad server tools such as GA4, Adobe Analytics, Campaign Manager and their relevant reporting frameworks.
• Proven experience in managing, mentoring, and upskilling team members.
• Past experience in lead generation strategy and execution is a strong plus.
• Solid experience in budget ownership and cost control.

Your Essentials

• Fluent in English (additional languages are a plus).
• Strong analytical skills and the ability to leverage data for informed decision-making.
• Proven track record of driving direct sales growth and improving ROAS through high-performing digital advertising campaigns.
• Passion for digital marketing, performance media, and innovative digital solutions.
• Deep knowledge of Google and Meta ad platforms, including setup auditing, implementation, and performance analysis with actionable insights.
• Excellent organizational, project management, and problem-solving skills.
• Proficient in Microsoft Office and data visualization tools such as Datorama.
• Strong collaboration and communication skills, with the ability to work effectively across cross-functional teams and external partners.
• Ability to identify trends in data and transform insights into actionable strategic recommendations.
• Self-starter with the ability to work independently and take initiative.
• Confident, articulate presenter—comfortable engaging with senior stakeholders and internal teams.
• Strong strategic thinking, capable of acting as a ‘Trusted Advisor’ to senior leadership.
• High attention to detail and ability to manage multiple priorities in a fast-paced, dynamic environment.
• Positive attitude, proactive mindset, and a drive to embrace new challenges.
• Knowledge of affiliate platforms such as Awin, Kwanko, and similar tools. Strong network of industry contacts to initiate partnership opportunities and brand collaborations.

Our commitment

We are committed to building a future that values diverse perspectives, embraces the world beyond borders, and fosters an inclusive environment where every individual feels valued, respected and empowered to be their authentic selves. Our commitment extends to taking meaningful, measurable actions that have a long-term positive impact on our guests, our employees and our planet.

Ready to turn your passion into something extraordinary? Join us at MSC Cruises, where new opportunities await. Apply today to be part of a global team that is pushing boundaries and achieving something remarkable. Your journey starts here!