Sr. Product Manager, Onboarding

Building the Future of Crypto

Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.

Proof of work

The team

The Growth team is responsible for building seamless, engaging client journeys that drive activation and adoption. Within this team, you will lead strategy and execution for onboarding and verification experiences across consumer, business, and institutional clients.

We’re looking for a Senior Product Manager who can think strategically, influence cross-functional stakeholders, and deliver regulatory-compliant, high-performing solutions at scale. You’ll own a critical part of our growth funnel and set the direction for onboarding globally.

The opportunity

• Define and own the onboarding product strategy for Kraken’s Consumer, Business, and Institutional segments

• Champion client-centric design, using feedback and research to refine experiences and deliver continuous improvement

• Scale identity verification solutions that meet diverse regulatory and geographical requirements, balancing compliance with exceptional user experience

• Reimagine KYC and verification as rewarding progress moments that celebrate clients unlocking new products like Futures, Margin, or Kraken Pro.

• Partner with Legal, Compliance, Fraud, and Regional Ops teams to anticipate regulatory changes and embed them into scalable processes

• Lead vendor strategy: assess, integrate, and optimize ID verification vendors to drive efficiency and innovation

• Leverage data at scale: define success metrics, analyze bottlenecks, and drive measurable improvements in activation and conversion rates

• Influence senior stakeholders with product strategy narratives, business cases, and roadmap priorities

• Foster cross-team alignment, ensuring onboarding solutions enable growth across marketing, compliance, and operations

• Stay ahead of the curve by anticipating regulatory shifts and emerging technologies in crypto onboarding and KYC

Skills you should HODL

• 5+ years of product management experience, including 2+ years focused on onboarding, identity verification, compliance, or regulated workflows

• Proven track record of owning strategy and delivering high-impact products in complex, regulated environments

• Deep knowledge of KYC/AML and crypto regulations, with ability to translate requirements into scalable product solutions

• Experience leading vendor evaluations, integrations, and performance management

• Advanced data fluency: defining success metrics, prioritizing roadmap investments, and correlating improvements with business impact

• Excellent stakeholder management and communication skills, including writing PRDs, strategy docs, and product vision narratives

• Demonstrated ability to influence across functions and geographies to drive alignment and execution

• Passion for Bitcoin and crypto, with a strong belief in Kraken’s mission of accelerating global adoption

Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis.

Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.

We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.