EU Affiliate Manager

Building the Future of Crypto

Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.

Proof of work

The team

The Growth Marketing team is responsible for delivering user and revenue growth across our set of products globally. It’s a fast-growing team full of some of the best marketing talent in the world, with deep expertise and conviction in the crypto space.

As the EU Affiliate Manager at Kraken you’ll need to be highly-motivated, data-driven, and collaborative to assist in driving our global affiliate program growth. Reporting to the Global Affiliate Lead, the candidate will be focused on scaling affiliate campaigns for various products across Europe. This role will be a key member of the Growth Marketing team and will work closely with the numerous stakeholders, including: regional growth, product marketing, compliance, and analytics. The affiliate program has high potential for growth in the next 12-24 months as we expect to scale our EU program at least 3X. This is an opportunity to join a growing team and influence the strategy and direction of the channel.

Kraken is a fast-paced and data-driven environment in a dynamic industry. Candidates should expect to solve complex business problems and be comfortable working autonomously in a quickly evolving and highly visible role.

The opportunity

• Identify and recruit new affiliates in the EU.

• Manage and nurture relationships with top regional affiliates.

• Dive into data to identify areas of opportunity and share regular performance updates.

• Monitor affiliate content to enforce regional and product specific compliance.

• Plan and execute regular placement, commission, incentive and creative tests to improve program metrics.

• Develop and own affiliate driven revenue and new trader goals in Europe.

• Collaborate with EU regional growth teams to align on go-to-market strategies and local campaigns

Skills you should HODL

• Personal interest in crypto and blockchain technology.

• 4+ years of experience in KOL or affiliate marketing in traditional finance or crypto.

• Global team experience preferred, experience working with affiliates in the EU required.

• Ability to negotiate placements, payout structures, and terms with KOLs.

• Proficiency in affiliate marketing platforms and tools, Impact preferred.

• Creativity and persistence to pursue unconventional partnerships.

• Experience working in cross-functional teams in a fast-paced environment.

• Exceptional data analysis skills and a strong understanding of performance KPIs including CAC, ARPU, and ROAS.

• Excellent written and verbal communication skills in an asynchronous environment.

Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis.

Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.

We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.